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MA Advertising & Public Relations Course Highlights
Course Level |
Masters |
Full-Form |
Masters of Arts (Advertising & Public Relations) |
Duration |
2 years |
Examination type |
Semester System (Offline) |
Eligibility |
Passed graduation with a minimum aggregate score of 50%-60% from any recognised university |
Admission Process |
Entrance exam and Counseling |
Course Fee |
INR 2 Lakhs- INR 9 Lakhs |
Average Salary |
INR 3 Lakhs- INR 10 Lakhs |
Top Recruiting Companies |
Research & Educational Institutes, TV & Newspaper, Radio & Magazine Advertisements, NGOs, Film Industry etc. |
Job Positions |
Media Planning Manager, Product brand manager, Public relations and executive, Marketing manager, Translator and Interpreter, Account director- advertising, etc. |
Master of Arts [M.A.] in Advertising Public Relations Course Overview
Master of Arts (Advertising and Public Relations) is a postgraduate course that is spread across two years. The course is divided into four semesters. There are several long-distance programs also available, that involve two years of study. On average, the course fee for two years is between INR 30,000-40,000. In the case of a private institution, the course fee may go up to 1 Lakh Rupees. This course is available in several top institutions in India.
Purpose of the course
The course is designed to help candidates secure a good job in the PR and advertising industry that is constantly looking for creative individuals. The core concepts of this course enable students to develop vital decision-making skills. Prepare yourself to discover the skills that will help you secure a place in this industry.
At the end of the course, students will be able to secure a job in the advertising industry or in PR agencies. One of the most upcoming industries is corporate communication in large organizations. Some of the designations that you can secure are public relations executives, marketing managers, and product brand managers. The average salary of fresher in this field ranges between INR 10,000 to 25,000.
Eligibility Criteria
To be eligible for this course, you need to complete a Bachelor’s Degree in a related field of study. You should have secured at least 40-50% marks in the program. This course is ideal for individuals who have strong visual and written skills. If you have the creative abilities to market products, this is a perfect industry for you.
How to get admission
All admissions for this course are merit-based. This is followed by a personal interview and the candidates are given admission based on their performance. Some universities may have entrance tests that determine your chances of admission. Private Sector Career Options
- Public Relations Executive
- Marketing Manager
- Product Brand Manager
- Public and Media Relations Manager
- Media Planning Manager
- Advertising Account Director
MA Advertising & Public Relations Syllabus
Semester I | Semester II |
Origin and growth of indian media |
Advertising management |
Science of human communication |
Principles and practices of public relations |
Mass communication process |
Principles and practices of management |
Media language structure, style and translation |
Communication for development |
Basic computer application |
Multimedia and desktop publishing |
Semester III | Semester IV |
Consumer behaviour |
Specialized copywriting |
Advanced advertising and brand management |
Mass media, ethics and laws |
Tools and techniques of PR |
Media planning |
Introduction to marketing management |
Corporate and business communication |
Communication research |
Web advertising and e-PR |
Master of Arts [M.A.] in Advertising Public Relations Course Scope (Job Types)
Private Employment Area
- PR Companies
- Advertising Agencies
- Publication House
- PR Agencies
Public Employment Area
Approx. Salary Trends in Lakh Per Annum
Job Profile | Entry Level Salary (LPA) | Medium Salary (LPA) | Maximum Salary (LPA) |
Public Relations Executive |
1.9 |
3.5 |
8.3 |
Marketing Manager |
2.7 |
5.6 |
18.2 |
Product Brand Manager |
3.5 |
6.8 |
19.5 |
Public and Media Relations Manager |
3.8 |
7.2 |
20.5 |
Media Planning Manager |
1.8 |
3.7 |
8.5 |
Advertising Account Director |
2.9 |
8.9 |
19.2 |
Watch the video M.A. Advertising & Public Relations Course Admission, Eligibility, Fees
Watch the video: M.A. Advertising & Public Relations Course Admission, Eligibility, Fees
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