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A Bachelor of Business Administration (BBA) with a specialization in Marketing is an undergraduate degree course which takes three years to complete. It is offered in many universities in India and can be done in full time or part time.
The course is designed to provide students a broad knowledge over techniques and skills of marketing.
BBA in Marketing focuses on the overall development of students. It enhances their communication skills, improves their way of presenting things and develops their interpersonal skills. It also improves their potential.
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