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Career Name: M.A. in Advertising & PR Course
Career Name: ma-advertising-pr
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Small Content: M.A in Advertising & PR Course, Advertising & PR Eligibility, Career Options After Advertising & PR, Employment Area, Top Recruiting Companies, Advertising & PR Salary
Early Salary Start: 1.9
Early Salary End: 18.2
Mid Level Salary Start: 3.5
Mid Level Salary End: 19.5
Senior Level Salary Start: 3.8
Senior Level Salary End: 20.5
Content: M.A in Advertising & PR Course, Advertising & PR Eligibility, Career Options After Advertising & PR, Employment Area, Top Recruiting Companies, Advertising & PR Salary
Large Content:

Table of Contents

  1. M.A Advertising & Public Relations Course Highlights
  2. Master of Arts [M.A.] in Advertising & Public Relations Course Introduction
  3. Master of Arts [M.A.]  Purpose of the course
  4. Master of Arts [M.A.] Eligibility
  5. M.A Advertising & Public Relations Syllabus
  6. Master of Arts [M.A.] How to get admission
  7. Master of Arts [M.A.] Scope(Job Types)
  8. Master of Arts [M.A.] Salary Trends

M.A Advertising & Public Relations Course Highlights

Full-Form Masters of Arts (Advertising & Public Relations)
Course Level Masters
Duration 2 years
Examination type Semester System (Offline)
Admission Process Entrance exam and Counseling
Eligibility Passed graduation with a minimum aggregate score of 50%-60% from any recognised university
Course Fee INR 2 Lakhs- INR 9 Lakhs
Average Salary INR 3 Lakhs- INR 10 Lakhs
Job Positions Media planning Manager, Product brand manager, Public relations and executive, Marketing manager, Translator and Interpreter, Account director- advertising, etc.
Top Recruiting Companies Research & Educational Institutes, TV & Newspaper, Radio & Magazine Advertisements, NGOs, Film Industry etc.

Master of Arts [M.A.] in Advertising & Public Relations Course Introduction

Master of Arts (Advertising and Public Relations) is a postgraduate course that is spread across two years. The course is divided into four semesters. There are several long-distance programs also available, that involve two years of study. On average, the course fee for two years is between INR 30,000-40,000. In the case of a private institution, the course fee may go up to 1 Lakh Rupees. This course is available in several top institutions in India.

Master of Arts [M.A.]  Purpose of the course

The course is designed to help candidates secure a good job in the PR and advertising industry that is constantly looking for creative individuals. The core concepts of this course enable students to develop vital decision-making skills. Prepare yourself to discover the skills that will help you secure a place in this industry.

At the end of the course, students will be able to secure a job in the advertising industry or in PR agencies. One of the most upcoming industries is corporate communication in large organizations. Some of the designations that you can secure are public relations executives, marketing managers, and product brand managers. The average salary of fresher in this field ranges between INR 10,000 to 25,000.

Master of Arts [M.A.] Eligibility

To be eligible for this course, you need to complete a Bachelor’s Degree in a related field of study. You should have secured at least 40-50% marks in the program. This course is ideal for individuals who have strong visual and written skills. If you have the creative abilities to market products, this is a perfect industry for you.


M.A Advertising & Public Relations Syllabus

The table shows some of the topics taught in the course throughout the 4 years of education.

Semester ISemester II
Science of human communication Principles and practices of public relations
Mass communication process Principles and practices of management
Origin and growth of indian media Advertising management
Media language structure, style and translation Communication for development
Basic computer application Multimedia and desktop publishing
Semester IIISemester IV
Advanced advertising and brand management Mass media, ethics and laws
Tools and techniques of PR Media planning
Consumer behaviour Specialized copywriting
Introduction to marketing management Corporate and business communication
Communication research Web advertising and e-PR

Master of Arts [M.A.] How to get admission

All admissions for this course are merit-based. This is followed by a personal interview and the candidates are given admission based on their performance. Some universities may have entrance tests that determine your chances of admission. Private Sector Career Options

  • Public Relations Executive
  • Marketing Manager
  • Product Brand Manager
  • Public and Media Relations Manager
  • Media Planning Manager
  • Advertising Account Director

Master of Arts [M.A.] Scope(Job Types)

1) Private Employment Area 

  • PR Companies
  • Advertising Agencies
  • Publication House
  • PR Agencies

2)Public Employment Area

  • AIR

Master of Arts [M.A.] Salary Trends

Job ProfileAvg. Minimum Salary LPA*Avg. Medium Salary LPA*Avg. Maximum Salary LPA*
Public Relations Executive 1.9 3.5 8.3
Marketing Manager 2.7 5.6 18.2
Product Brand Manager 3.5 6.8 19.5
Public and Media Relations Manager 3.8 7.2 20.5
Media Planning Manager 1.8 3.7 8.5
Advertising Account Director 2.9 8.9 19.2
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