Skills Needed and Options Available in Career in Advertising
Advertising is one of vital aspect of mass communication. This brand-building exercise is quite effective communication and is truly crucial for the service industry. It is useful to create demand, advertise marketing system and improve economic growth. Consequently, advertising forms the root marketing and abundant of job opportunities. A career in advertising industry is quite glamorous and as well challenging with the introduction of more agencies every day. All types of advertising companies make use of some form of advertising publicity in order to be able to communicate with the target audience.
Eligibility
Contemporarily, most of the advertising agencies recruit candidates with a formal management or advertising/mass communication qualification. For the posts of market research, client servicing and media planning departments, preference is also given to individual with MBA’s degree. Though, advertising is also offered as a subject for the graduate degree course in mass communication. You can also opt certificate courses after 10+2.
Job Prospects & Career Options
Advertising filed offers a range of lucrative and interesting careers. This field jobs are categorized into two broad areas:, Executive and Creative. An executive can perform the role of client servicing, market research and media research. On the other hand, Creative side consists of copywriters, scriptwriters, visualizers, photographers and typographers.
Executive Department
Understanding the client needs, the advertising department find new business and retains the ongoing business, choose right media, analyses timing and placement of advertising and crack the financial aspects of the deal. The advertising companies create the advertising copy to verbalize or visualize the specific need of the client.
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Client Servicing
A client servicing department is a vital part of any advertising company and responsible for meeting potential clients and getting business for the company. Client servicing job involves proper study of the client, product and the market, analysis of consumer behavior and marketing, through knowledge of different media and their cost-effectiveness and a strategic plan to be presented to the client. To be a best client-servicing person, the candidate must have a thorough knowledge of the client’s business including strong and weak points so that the communication gaps should be minimized.
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Marketing Research
Research play crucial role for every good advertising plan. It surveys the market, analyses consumer behavior about a product or service. The research people collect data-information about the consumer, the market and on-going competition and more. A through research studies provide basic information to the manufacturer for planning new products or services.
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Media Planning & Buying
Media planning and buying is done when the advertisement is complete. Media Department is given the responsibility of planning, scheduling, booking and purchase of space and time. This department includes media planners and media buyers to perform such jobs.
Creative Department
The Creative Department is responsible for designing and conceptualizing the advertising. This field includes copywriting department and art department. Art department look after the campaign.
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Copywriters
To create a theme for the campaign and provide the text for the advertisement are the responsibilities of a copywriter. He is responsible for making the advertisement look appealing and delivering the message exactly as planned. They works on the campaign slogan, jingles, scripts, promotional literature of the product or service and even edit all textual matters.
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Visualizers
The visualizers in the advertising field work on the visual concepts and how advertising will ultimately look. They layout the message including graphics and sketching etc and ensure their artistic creativity.
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Photographers
If you are looking for a job in the advertising industry as a photographer, ensure you have an idea about different shot angles, composition and lighting effects. Also, you should have technical ability and good knowledge of advance camera, techniques and lenses.
Salary
Advertising is a mushrooming career path for anyone who has decided to indulge in it. Fresh graduate can command a salary between INR 9,000 to INR 15,000, while individual with an MBA may get between 15,000 to INR 20,000. After little experience you may earn more than INR 30,000 but depends upon your advertising agency you choose to work with. Advertising people with good experience and creativity could earn many more than any other profession.
