Career in Advertising
Skills Needed and Options Available in Career in Advertising
Admission EnquirySkills Needed and Options Available in Career in Advertising
Admission EnquiryAdvertising is one of vital aspect of mass communication. This brand-building exercise is quite effective communication and is truly crucial for the service industry. It is useful to create demand, advertise marketing system and improve economic growth. Consequently, advertising forms the root marketing and abundant of job opportunities. A career in advertising industry is quite glamorous and as well challenging with the introduction of more agencies every day. All types of advertising companies make use of some form of advertising publicity in order to be able to communicate with the target audience.
Contemporarily, most of the advertising agencies recruit candidates with a formal management or advertising/mass communication qualification. For the posts of market research, client servicing and media planning departments, preference is also given to individual with MBA’s degree. Though, advertising is also offered as a subject for the graduate degree course in mass communication. You can also opt certificate courses after 10+2.
Advertising filed offers a range of lucrative and interesting careers. This field jobs are categorized into two broad areas:, Executive and Creative. An executive can perform the role of client servicing, market research and media research. On the other hand, Creative side consists of copywriters, scriptwriters, visualizers, photographers and typographers.
Understanding the client needs, the advertising department find new business and retains the ongoing business, choose right media, analyses timing and placement of advertising and crack the financial aspects of the deal. The advertising companies create the advertising copy to verbalize or visualize the specific need of the client.
The Creative Department is responsible for designing and conceptualizing the advertising. This field includes copywriting department and art department. Art department look after the campaign.
Advertising is a mushrooming career path for anyone who has decided to indulge in it. Fresh graduate can command a salary between INR 9,000 to INR 15,000, while individual with an MBA may get between 15,000 to INR 20,000. After little experience you may earn more than INR 30,000 but depends upon your advertising agency you choose to work with. Advertising people with good experience and creativity could earn many more than any other profession.