Master’s in Business Administration (MBA) with specialization in Marketing is one of the good options for students who aspire to pursue a career in marketing field. India has seen tremendous change in the retail sector over the past few years. Marketing plays an important role in the success of a product or a service. There has been a consistent demand for sales/marketing professionals. Several premium B-schools have designed courses pertaining to sale/marketing to meet the demand in the industry.
Any bachelor's degree from a recognized university is required for applying the course. Candidates have to appear for entrance exams like MAT, CAT or GMAT.
Subjects like management concepts, business environment, managerial economics, statistical analysis and operations research, financial and cost accounting, marketing management, financial management, accounting for managerial decisions, computer application, sales management, consumer behavior, agricultural and rural marketing, advertising management, corporate strategy and retailing are taught in the course.
Along with classroom lectures students will be participating in interactive sessions like presentations, seminars, debates and presentations. By the end of the course the student is equipped with the necessary knowledge and skill to meet challenges in the industry.
Marketing managers, sales executive, finance manager, marketing analyst, operations manager, strategic analyst, store manager are few career options for marketing students.
Students can set up their own firm as well after gaining experience in the field.