School of Communication & Reputation

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About School of Communication & Reputation

The School of Communications and Reputation (SCoRe) is a premier institute dedicated to the development of education & research in reputation management.

It is also the only institute endorsed by The Public Relations Consultants Association of India (PRCAI) - A group of India's top PR firms.

Located in India's financial capital Mumbai, & emerging corporate hub Gurugram, SCoRe offers a full time, Post Graduate Programme in Public Relations, with specialisations in Corporate Communications and Political Communications.

South Asia’s first institute to be Accredited by the Global Alliance Our Post Graduate Diploma, and Corporate Learning Platforms bring the best of Public Relations & Corporate Communications leaders, insights and practices to uplift the PR profession in India. We create India’s future leaders of Public Relations.

Why PR with SCoRe?

SCoRe is created by the professionals, for the professionals.

Located in India’s financial hub Mumbai, SCoRe has a solid team of professionals in the Advisory Board & Academic Council. SCoRe transforms students into professionals who are Street-smart, Courageous, Outstanding, Restless and Ethical (no matter what).

A SCoRe programme is covered in 10 months which typically takes two years. It includes a series of master classes, guest lectures and interactions.

Why Join SCoRe (School of Communication & Reputation)?

Only Programme in India built by Public Relations Professionals
Guaranteed internships & placements
Scholarships & Fellowships for top performers
Practical Learning approach - PR campaign simulations, field projects, consultancy exposure and more
Only Programme in the World Endorsed by PRCAI and Accredited by Global Alliance
Earn more than what you invest here on education post your graduation
Exclusiveaccess to World’s largest PR Summit - PRAXIS, Reputation Today Conclaves & Other conferences
A programme covered in 10 months which typically takes two years

What will you get?

The SCoRe PR Programme is built on the foundation of experiential learning. Students step right into the shoes of a PR Consultant from Day One. From case studies and live projects of global PR campaigns to ground zero view of the PR world, SCoRe students are not only entitled but expected to perform as PR practitioners.

1. NETWORKING EXPOSURE

SCoRe students get exclusive access to the biggest conferences for PR and Corporate Communications to learn from and network from professionals. This puts them right up front to the PR world.

Praxis - World’s Biggest PR & Corporate Communications Summit
Reputation Today - India’s Only PR Magazine hosts two conclaves
Manifest -The Founders’ Summit
Knowledge Factory -A Gathering of Ideas and Intelligence
Fulcrum Awards -Annual Awards for Best Indian PR firms & Corporate Communications Teams
PR Moment -Annual gathering of senior professionals

2. CONSULTANCY EXPOSURE

In their final term students spend about a week in India’s biggest PR firms, interacting with, learning from and shadowing senior and junior PR pros. This gives them a chance to truly ‘experience’ the practice of PR.

Adfactors PR
Ketchum Sampark
Avian
Weber Shandwick
Genesis bCW
GolinOpinion
Media Moments
MSL Group

3. CLIENT EXPOSURE

Also in the final term, students work AS PR Firms, on live projects given by corporates. The students form their own PR firms, create a strategy and roll out campaigns. Past batches got opportunities to work with Godrej Group, Global Citizen Concert, The Happionaire Way, The Promise Foundation, and many other brands.

4. CORPORATE COMMUNICATIONS EXPERIENCE

In the final term, students spend 14 days with Corporate Communications teams of large companies in Mumbai. This is a model unique to SCoRe, and gives students a chance to see how Corp Comm teams work, and what they expect from PR consultants. Here are some of the firms where our students have