M.A in Advertising & PR Course
M.A in Advertising & PR Course, Advertising & PR Eligibility, Career Options After Advertising & PR, Employment Area, Top Recruiting Companies, Advertising & PR Salary
Admission EnquiryM.A in Advertising & PR Course, Advertising & PR Eligibility, Career Options After Advertising & PR, Employment Area, Top Recruiting Companies, Advertising & PR Salary
Admission EnquiryFull-Form | Masters of Arts (Advertising & Public Relations) |
Course Level | Masters |
Duration | 2 years |
Examination type | Semester System (Offline) |
Admission Process | Entrance exam and Counseling |
Eligibility | Passed graduation with a minimum aggregate score of 50%-60% from any recognised university |
Course Fee | INR 2 Lakhs- INR 9 Lakhs |
Average Salary | INR 3 Lakhs- INR 10 Lakhs |
Job Positions | Media planning Manager, Product brand manager, Public relations and executive, Marketing manager, Translator and Interpreter, Account director- advertising, etc. |
Top Recruiting Companies | Research & Educational Institutes, TV & Newspaper, Radio & Magazine Advertisements, NGOs, Film Industry etc. |
Master of Arts (Advertising and Public Relations) is a postgraduate course that is spread across two years. The course is divided into four semesters. There are several long-distance programs also available, that involve two years of study. On average, the course fee for two years is between INR 30,000-40,000. In the case of a private institution, the course fee may go up to 1 Lakh Rupees. This course is available in several top institutions in India.
The course is designed to help candidates secure a good job in the PR and advertising industry that is constantly looking for creative individuals. The core concepts of this course enable students to develop vital decision-making skills. Prepare yourself to discover the skills that will help you secure a place in this industry.
At the end of the course, students will be able to secure a job in the advertising industry or in PR agencies. One of the most upcoming industries is corporate communication in large organizations. Some of the designations that you can secure are public relations executives, marketing managers, and product brand managers. The average salary of fresher in this field ranges between INR 10,000 to 25,000.
The table shows some of the topics taught in the course throughout the 4 years of education.
Semester I | Semester II |
---|---|
Science of human communication | Principles and practices of public relations |
Mass communication process | Principles and practices of management |
Origin and growth of indian media | Advertising management |
Media language structure, style and translation | Communication for development |
Basic computer application | Multimedia and desktop publishing |
Semester III | Semester IV |
Advanced advertising and brand management | Mass media, ethics and laws |
Tools and techniques of PR | Media planning |
Consumer behaviour | Specialized copywriting |
Introduction to marketing management | Corporate and business communication |
Communication research | Web advertising and e-PR |
All admissions for this course are merit-based. This is followed by a personal interview and the candidates are given admission based on their performance. Some universities may have entrance tests that determine your chances of admission. Private Sector Career Options
Job Profile | Avg. Minimum Salary LPA* | Avg. Medium Salary LPA* | Avg. Maximum Salary LPA* |
---|---|---|---|
Public Relations Executive | 1.9 | 3.5 | 8.3 |
Marketing Manager | 2.7 | 5.6 | 18.2 |
Product Brand Manager | 3.5 | 6.8 | 19.5 |
Public and Media Relations Manager | 3.8 | 7.2 | 20.5 |
Media Planning Manager | 1.8 | 3.7 | 8.5 |
Advertising Account Director | 2.9 | 8.9 | 19.2 |
College/University | Location | Avg. Fees Per Year | Admission Open |
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