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M.A in Advertising & PR Course

M.A in Advertising & PR Course, Advertising & PR Eligibility, Career Options After Advertising & PR, Employment Area, Top Recruiting Companies, Advertising & PR Salary

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  • Job Pressure Medium
  • Academic Pressure Medium
  • Early Salary 1.9 - 8.3
  • Mid Level Salary2.7 - 18.2
  • Senior Salary 3.5 - 19.5

MA Advertising & Public Relations Course Highlights

Course Level Masters
Full-Form Masters of Arts (Advertising & Public Relations)
Duration 2 years
Examination type Semester System (Offline)
Eligibility Passed graduation with a minimum aggregate score of 50%-60% from any recognised university
Admission Process Entrance exam and Counseling
Course Fee INR 2 Lakhs- INR 9 Lakhs
Average Salary INR 3 Lakhs- INR 10 Lakhs
Top Recruiting Companies Research & Educational Institutes, TV & Newspaper, Radio & Magazine Advertisements, NGOs, Film Industry etc.
Job Positions Media Planning Manager, Product brand manager, Public relations and executive, Marketing manager, Translator and Interpreter, Account director- advertising, etc.

Master of Arts [M.A.] in Advertising Public Relations Course Overview

Master of Arts (Advertising and Public Relations) is a postgraduate course that is spread across two years. The course is divided into four semesters. There are several long-distance programs also available, that involve two years of study. On average, the course fee for two years is between INR 30,000-40,000. In the case of a private institution, the course fee may go up to 1 Lakh Rupees. This course is available in several top institutions in India.

Purpose of the course

The course is designed to help candidates secure a good job in the PR and advertising industry that is constantly looking for creative individuals. The core concepts of this course enable students to develop vital decision-making skills. Prepare yourself to discover the skills that will help you secure a place in this industry.

At the end of the course, students will be able to secure a job in the advertising industry or in PR agencies. One of the most upcoming industries is corporate communication in large organizations. Some of the designations that you can secure are public relations executives, marketing managers, and product brand managers. The average salary of fresher in this field ranges between INR 10,000 to 25,000.

Eligibility Criteria

To be eligible for this course, you need to complete a Bachelor’s Degree in a related field of study. You should have secured at least 40-50% marks in the program. This course is ideal for individuals who have strong visual and written skills. If you have the creative abilities to market products, this is a perfect industry for you.

How to get admission

All admissions for this course are merit-based. This is followed by a personal interview and the candidates are given admission based on their performance. Some universities may have entrance tests that determine your chances of admission. Private Sector Career Options

  • Public Relations Executive
  • Marketing Manager
  • Product Brand Manager
  • Public and Media Relations Manager
  • Media Planning Manager
  • Advertising Account Director

MA Advertising & Public Relations Syllabus

Semester ISemester II
Origin and growth of indian media Advertising management
Science of human communication Principles and practices of public relations
Mass communication process Principles and practices of management
Media language structure, style and translation Communication for development
Basic computer application Multimedia and desktop publishing
Semester IIISemester IV
Consumer behaviour Specialized copywriting
Advanced advertising and brand management Mass media, ethics and laws
Tools and techniques of PR Media planning
Introduction to marketing management Corporate and business communication
Communication research Web advertising and e-PR

Master of Arts [M.A.] in Advertising Public Relations Course Scope (Job Types)

Private Employment Area

  • PR Companies
  • Advertising Agencies
  • Publication House
  • PR Agencies

Public Employment Area

  • AIR

Approx. Salary Trends in Lakh Per Annum

Job ProfileEntry Level Salary (LPA)Medium Salary (LPA)Maximum Salary (LPA)
Public Relations Executive 1.9 3.5 8.3
Marketing Manager 2.7 5.6 18.2
Product Brand Manager 3.5 6.8 19.5
Public and Media Relations Manager 3.8 7.2 20.5
Media Planning Manager 1.8 3.7 8.5
Advertising Account Director 2.9 8.9 19.2

Watch the video M.A. Advertising & Public Relations Course Admission, Eligibility, Fees

Watch the video: M.A. Advertising & Public Relations Course Admission, Eligibility, Fees

M.A Advertising & PR College in India

College/University Location Avg. Fees Per Year Admission Open

Latest Application Forms 2024 Sponsored

K.R. Mangalam University, Gurgaon Gurgaon
Alliance University Bangalore
Woxsen University Hyderabad
Bennett University, Greater Noida Greater Noida
RV University Bangalore
Desh Bhagat University Fatehgarh Sahib

M.A Advertising & PR Recommended College / University

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