It was the year 1991, when Shri Narayan Das Agrawal decided to fulfill the dream of his father, Late Shri Ganeshi Lal Agrawal, of establishing an institute for quality education for the people and the region & beyond. Our honorable Chancellor, Shri Narayan Das Agrawal established Sri Jagannath Prasad Ganeshi Lal Bajaj Charitable Trust Samiti in an attempt to make the holy city Mathura a recognized destination for knowledge seekers from different spheres of life and parts of the country. This paved the way for the establishment of a significant milestone at the karmabhoomi of the versatile and wise Lord Krishna.

Vision

We envision ourselves as a pace-setting university of Academic Excellence focused on education, research, and development in established and emerging professions.

Mission

To impart quality professional education, conduct commendable research, and provide credible consultancy and extension services per current and emerging socio-economic needs.

To continuously enhance and enrich the teaching/learning process and set such standards, education and otherwise, that other institutes would want to emulate.

To be student-centric, thus promoting the overall growth and development of intellect and personality of our prime stakeholders, namely students, so our alums are worthy citizens and highly sought-after professionals worldwide.

To empower faculty and staff members so that the university's ambiance is one of harmony, mutual respect, cooperative endeavor, and receptivity towards positive ideas.

To proactively seek regular feedback from all the stakeholders and take appropriate measures based on them, thus leading to an excellent learning process.