Marketing

Marketing is considered an art and also a science. Marketing is to help the customers to purchase what is ideal and genuinely worth the money. The science of marketing involves the exploration, creation, and delivery of value to accede to the needs or wants of a market.

Proper marketing is required to inform prospective customers about the product. It should be done before the launch of the product and should continue after the launch as well. Initially, marketing was associated only with an enhancement of sales but now it has been into the development of the product, personal sales, customer support, distribution, and also corporate communication.

The primary objective of any firm will be to promote its products and services. Marketing managers are employed to take up product promotion, advertisement, marketing, sales, and public relations. Marketing managers initiate various marketing strategies which comprise market research, pricing, product development, sales, and advertisement.

The supply and demand of the products are analyzed from time to time for improvement in the sales of the company. They also have to recognize their competitors in the field and keep an eye on prospective customers like government agencies, retailers, wholesalers, business houses, and the common public.

Diploma in Sales and Marketing, Advanced Diploma in Marketing and Sales, Master of Business Administration in Marketing and Sales, Masters Diploma in Business Administration in Marketing are a few of the important courses in the marketing arena.

For undergraduate courses, the candidate must have completed a 10+2 stream from a recognized university or board. A Bachelor's degree is of three years duration.

For seeking admission into the postgraduate courses, the candidate must have completed a bachelor's degree in any branch. It is usually for a 2-year duration.

Students who want to pursue diploma courses should have completed 10+2 stream. Diploma usually ranges from 6 months to a year.

The premium business schools in India are the Indian Institute of Management, located in 13 different locations in India. Bangalore, Delhi, Kozhikode, Indore, Shillong are the few places where IIMs are established.

Students who want to seek admission into these institutes should write the entrance exam CAT. A decent score in the exam is a prerequisite for getting admission to these business schools.

Other prominent business schools are XLRI, Jamshedpur, Tata Institute of Social Sciences, Mumbai, and Symbiosis Institute of Management, Pune.

Job prospects are bright in the field of marketing. Different fields suitable for employment are finance, insurance, publishing, retail, and other related industries.

Students who are interested in academics can take up research after the completion of a postgraduate degree. Another best option is to venture into the teaching profession. A postgraduate degree is sufficient to start off a career in teaching.

The pay package for marketing professionals will start at around Rs20, 000- Rs25, 000 per month. Graduates who complete their degree from IIMs demand a lot more in the industry. With experience, the pay scale increases, and senior marketing professionals may earn up to Rs70, 000 every month.

It all depends on where you have procured your marketing degree. Reputed colleges have placement cells. Big companies in the industry visit the campus and select eligible candidates.